Social media is constantly evolving, growing and changing in ways that we might not even be able to imagine today that will be old news tomorrow. Because we are constantly looking for the next new/best thing, and because people grow irritated with sites like Facebook for collecting and selling their data, myriads of new social networks are being created every day. Most of those creations never rise out of the din, and then there’s Ello.
What is Ello? It is an “anti-Facebook” social network that was created last year and has only recently gone into Beta, inviting small handfuls of users. Those without an invitation can visit the landing page for the site, request an invitation, and view the manifesto:
The manifesto reads:
Your social network is owned by advertisers.
Every post you share, every friend you make, and every link you follow is tracked, recorded, and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold.
We believe there is a better way. We believe in audacity. We believe in beauty, simplicity, and transparency. We believe that the people who make things and the people who use them should be in partnership.
We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate — but a place to connect, create, and celebrate life.
You are not a product.
However, there are a few issues already with Ello’s platform. The company took nearly half a million in venture capital recently. And today, now the brand is dealing with spammers–what it promised users it wouldn’t have:
We’re working hard on privacy features – first and foremost a Block button. This will help you deal with spammy accounts who are following everybody with reckless abandon.
We’re also building tools that will help stem this type of negative behavior from the outset. In the meantime we’re deleting abusive users as quickly as possible.
What do you think? Will Ello kill Facebook? Or is Ello destined to the same cyberspace its predecessors have gone? And if Ello is successful, since it is founded on not selling data and not having ads, what are the ramifications for marketers?